Guides and Best Practices

Marketing tools capture more data than ever and thus must have good routines to separate the good from the bad signals. As a tag management expert it is your job to help and provide those parameters required to make good decisions. Often it will ...

With the generic DataLayer ( window.dataLayer ) that is used on many sites there is an easy connection to JENTIS. Within this guide we will look into how to create that link. Process Outline To get JENTIS Tag Manager to receive the events fro...

The Google Tag Managers Data Layer is a very common schema to make data available on a website. And within that the Enhanced Ecommerce data model plays a big role on many shop systems. Thus a best practice is needed to translate that data and mak...

In this guide we will explore how to configure the JENTIS Tag Manager to enable activation of data streams based on the Browsers History (Change) API ( https://developer.mozilla.org/en-US/docs/Web/API/History_API ). Which applies all the time when t...

The following section will be a living document where we add common questions and errors we observe. So you have a starting point to further investigate, what actually may cause troubles. As often some misinterpretations can lead to JENTIS code bein...

States are a customization option on your JENTIS Tag Manager to create a very individual configuration. Those users of you that fear not a bit of complexity will find here a guide on how to activate JENTIS server side tracking on events such as clic...

Currently there are multiple ways to create a common programmatic technique: lookup tables. For data scientists and tag management experts that is a frequently used scheme. Though we do not have that variable template yet available in JENTIS Tag Man...

Timing an event or waiting for some result can be a tricky challenge in the asynchronous world of JavaScript. Hence callbacks, promises and event-listeners are the best practice to keep everything running smoothly. However that is not always possibl...

A common use case with tracking is a situation where a variable is selected from a website (such as a page title) and submitted as a custom dimension with Google Analytics. In this guide we will show you how to extract values in the front end a...