Enabling granular user consent preferences

JENTIS provides easy to integrate connectors to to all common Consent Management Providers (CMP). This integration enables granular management of consent information. By connecting the CMP of your choice to JENTIS Consent Manager, Customers can easily store in one place all consent options and synchronise data capture in the first party context, as well as for each third party tag. This means that the data captured and processed via JENTIS will always be aligned with the website visitors' consent choices.

JENTIS Developer Documentation contains specific technical information on CMP Connectors and how to configure them.

Benefits of integrating the CMP via JENTIS:

• Consent and tracking

JENTIS offers a simpler way to connect tracking with consent by integrating the Tag Manager with the CMP of your choice. This allows you to track user data with compliant and transparent consent on the server side.

The integrated CMP communicates with your tracking setup and data is processed on the JENTIS Twin Server, ensuring that your tracking data is handled in accordance with your protection settings.

• Sync with CMP Consent Bar

By using this method, any changes you make to your tracking settings will be automatically updated in your consent bar. The user choices, including opt-out will be automatically synchronised with the JENTIS Consent Manager enabling compliant data capture and processing.

• Storage of consent

JENTIS securely stores the user's consent preferences. The legal basis for each data point processed by your website via JENTIS is recorded. The duration of storage for each data item can be modified. This enables JENTIS to assist you in complying with requests for information by data subjects or data protection authorities.

For any questions feel free to reach out to your direct contact at JENTIS or to the JENTIS Compliance & Legal Team via email at privacy@jentis.com.