> For the complete documentation index, see [llms.txt](https://docs.jentis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.jentis.com/jentis-dcp-elements/synthetic-users/synthetic-users-faq.md).
# Synthetic Users FAQ
### How long does the model take to train?
The AI model requires approximately 21 days of data collection to identify reliable behavioral patterns. This period may be longer for sites with lower traffic volumes or shorter for sites with higher traffic (e.g., 14 days). JENTIS recommends a minimum of approximately 300,000 sessions per month for optimal model training. You can monitor the model's progress on the Synthetic Users dashboard — the status will change from GATHERING to READY when training is complete.
### What tags does the Synthetic Users module create?
To see the tags added to your container during model creation go to Tag Manager and set the Execution Type filter to “Raw Data”. Once you do that, under the tool column you should be able to see tags labeled with a robot icon that depicts the Synthetic Users — that’s what you are looking for.
### Do I need to publish my JENTIS container after creating the model?
Yes. After creating and initially configuring your Synthetic Users model, you must publish your JENTIS container for the changes to take effect on your live site. The same applies after configuring advertising tools — publish your container each time you make configuration changes.
### What happens after I activate the model? Do I need to do anything in my ad platforms?
After activation, JENTIS handles the data flow automatically. You do not need to make any changes in your Google Ads, Meta Ads, or Microsoft Ads dashboards. The modeled conversions will appear in your ad platform reporting alongside your regular conversions — they are not labeled differently in the ad platform UI.
### What does "recovered vs. unrecovered conversions" mean?
Recovered conversions are conversions from non-consenting users that the Synthetic Users module was able to model and report to your ad platforms. These are conversions that would have been invisible without Synthetic Users.
Unrecovered conversions are conversions from non-consenting users that the model could not confidently attribute to a behavioral segment. A lot of those conversions are unrecoverable due to missing ad platform click IDs. This can also happen when a user's behavior doesn't match any trained segment closely enough.
### What do I need to do after the model has gathered enough data?
* With automatic modelling, there is not much you need to do after creating it other than wait and eventually evaluate the uplifts in your campaign conversions. You will see its different statuses and once your model has reached a ready status, publish again. From this point onwards, when your model is shown to be ACTIVE, your model will be automatically applied to your website´s traffic and you will see the conversion uplifts in your ads tools.
* If you opted for custom modelling, please contact your appointed contact person or the[ JENTIS helpdesk team](https://jentis.atlassian.net/servicedesk/customer/portal/1) and request that your model be activated. Once you see that your model's status has been changed to ready, you need to publish the current version of your tracking configuration on your JENTIS Platform again.From this point onwards, when your model is shown to be ACTIVE, your model will be automatically applied to your website´s traffic and you will see the conversion uplifts in your ads tools.
### What else needs to be done after my model is activated and published?
You must double-check the tools you want Synthetic User data for are set to Essential Mode. For this, navigate to the Legal Hub menu → Vendor category and select each tool to be set to Essential Mode.
Next, you must go into the conversion tags of the tools you set in Essential Mode and the tag configuration itself. You should see the two configuration options for the tag - one for full consent and one for essential mode.
Follow these steps to configure the tags: [Tags Configuration with Synthetic Users Tool](https://docs.jentis.com/~/revisions/PjbB57kVcVEntvd68nHP/jentis-dcp-elements/new-synthetic-users/tags-configuration-with-synthetic-users-tool)
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