What happens with Google Consent Mode if I am not using a CMP on my website, but track consent otherwise?
JENTIS has a default on how consent information (which is received from a CMP) is translated into Google Consent Mode.
Here is a short description of the possible regular and edge cases that should answer your question:
(this is true for all server-side Google Tags, a client-side Google Consent Mode is not in our full control as most Consent Management Platforms and Websites will manually apply the according consent settings)
Scenario | Consent Granted (CMP) | Consent not Granted (CMP) | No Consent Decision Received |
|---|---|---|---|
Vendor Setting | Google Consent Mode parameters receive “granted” | Google Consent Mode parameters receive “denied” | (no tracking will activate) |
Vendor Setting | (tracking will activate regardless of user decision) | (tracking will activate regardless of user decision) | Google Consent Mode parameters receive “granted” |
Vendor Setting | Google Consent Mode parameters receive “granted” | Google Consent Mode parameters receive “denied” | (no tracking will activate) |
JENTIS Consent Management deactivated all together (in Legal Hub: Consent Administration | (tracking will activate regardless of user decision) | (tracking will activate regardless of user decision) | Google Consent Mode Aparameters receive “denied” |
In case of the website with no CMP the column “No Consent Decision Received” applies.