Twitter is a globally popular social networking platform where users post and interact with messages, or "tweets," often leveraging its services for personal, professional, or business communication. It allows the spread of information, ideas, and opinions instantaneously across its large user base.
Advertisers can significantly enhance their ad spend on Twitter using its tracking pixel, or the Twitter Universal Website Tag. This tool can track conversions, build target audiences, and enable efficient remarketing strategies. With JENTIS you can embed this tag on your website or server-side. In order to gather data on users who engage with your ads, enabling more precise retargeting and improved understanding of ad performance.
JENTIS - Twitter - Global Constants
Name | Description |
---|---|
Tracking Vendor ID | Account ID provided by the tracking vendor |
Tag Type Name | Connection | Description | JENTIS Data Layer | Recommended Trigger |
---|---|---|---|---|
Order / Purchase | Hybrid | Sends an order/purchase for Twitter. | This tag will create the following data storages (cookies, local or session client side browser):
| Order |
Pageview | Hybrid | Sends a Pageview for Twitter. | This tag will create the following data storages (cookies, local or session client side browser):
| Pageview without Exclude |