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Twitter

Twitter is a globally popular social networking platform where users post and interact with messages, or "tweets," often leveraging its services for personal, professional, or business communication. It allows the spread of information, ideas, and opinions instantaneously across its large user base.

Advertisers can significantly enhance their ad spend on Twitter using its tracking pixel, or the Twitter Universal Website Tag. This tool can track conversions, build target audiences, and enable efficient remarketing strategies. With JENTIS you can embed this tag on your website or server-side. In order to gather data on users who engage with your ads, enabling more precise retargeting and improved understanding of ad performance.

JENTIS - Twitter - Global Constants

Name

Description

Tracking Vendor ID

Account ID provided by the tracking vendor

Tag Type Name

Connection

Description

JENTIS Data Layer

Recommended Trigger

Order / Purchase

Hybrid

Sends an order/purchase for Twitter.

This tag will create the following data storages (cookies, local or session client side browser):

  • no additional data is explicitly stored or read from users device with this tag

    The following default _jts push track calls are required for the default JENTIS Twitter implementation to work out of the box:

    • _jts.push track:

      • product (optional)

      • order

      • submit

    Code example (do not execute or copy paste; for reference only).

    CODE
    _jts.push({
        "track" : "product",
        "type"  : "order",
        "id"    : "12345567",
        "name"  : "Baby Oil"
    });
    _jts.push({
        "track" : "order",
        "id"    : "order_1"
    });
    
    _jts.push({
        "track" : "submit"
    });

    Plain text

    Copy

Order

Pageview

Hybrid

Sends a Pageview for Twitter.

This tag will create the following data storages (cookies, local or session client side browser):

  • no additional data is explicitly stored or read from users device with this tag

    • The following default _jts push track calls are required for the default JENTIS Twitter implementation to work out of the box:

      • _jts.push track:

        • pageview

        • submit

      Code example (do not execute or copy paste; for reference only).

      CODE
      _jts.push({
        track:"pageview"
      });
      _jts.push({
        track:"submit"
      });

      Plain text

      Copy

Pageview without Exclude

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