Google Analytics - Universal Analytics
Google Universal Analytics is the third version of formerly known tool "Urchin Analytics" that is today provided by the Alphabet Inc. company - the parent of Google and several former Google subsidiaries.
WARNING: Deprecation Message
Universal Analytics support by Google will be terminated July 2023. No data will be processed from this day on. Google recommends to migrate to GA4.
Official website: Google Universal Analytics
JENTIS - Google Analytics - Global Constants
GA Property Tracking ID | Your Google Analytics (Universal) Property Tracking ID (found in GA property settings), ie. “UA-12345-6”. |
JENTIS - Google Analytics Tag Types
Currently JENTIS Tag Manager supports the following tags with Google Analytics (Universal).
S2S: Pageview
Description | JENTIS Data Layer - Default Dependencies |
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Sending a hit of type "pageview" to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
JS
JavaScript Copy |
S2S: Event
Description | JENTIS Data Layer - Default Dependencies |
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Sending a hit of type "event" to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: User-Timing
Description | JENTIS Data Layer - Default Dependencies |
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Sending a hit of type "timing" to Google Analytics (User-Timing) via Measurement Protocol v1. This is based on the browser timing API (window.performance.timing). | This tag will create the following data storages (cookies, local or session client side browser storages):
There are no default dependencies defined for this tag that are required with the JENTIS data layer. Please use a custom trigger and state or default triggers from JENTIS that match your requirements. |
S2S: Page-Timing
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending a hit of type "timing" to Google Analytics (Page-Timing) via Measurement Protocol v1. This is based on the browser timing API (window.performance.timing). | This tag will create the following data storages (cookies, local or session client side browser storages):
There are no default dependencies defined for this tag that are required with the JENTIS data layer. Please use a custom trigger and state or default triggers from JENTIS that match your requirements. |
S2S: Search Result List Impression
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending search result (enhanced ecommerce list view) data to Google Analytics via Measurement Protocol v1 including product data. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Promotion Impression
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending enhanced ecommerce promotion impression data to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Promotion Click
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending enhanced ecommerce promotion click data to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Product Impression (DEPRECATED)
Description | JENTIS Data Layer - Default Dependencies |
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This tag will be removed beginning 2023. Please use Productlist Impression tag instead. | This tag will create the following data storages (cookies, local or session client side browser storages):
|
S2S: Productlist Impression
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending enhanced ecommerce productlist impression data to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Productlist Click
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending enhanced ecommerce product (productlist) click data to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Productview
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending enhanced ecommerce product impression data to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Add-To-Cart
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending enhanced ecommerce product add-to-cart data to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Remove-From-Cart
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending enhanced ecommerce product remove-from-cart data to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
There are no default dependencies defined for this tag that are required with the JENTIS data layer. Please use a custom trigger and state or default triggers from JENTIS that match your requirements. The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Checkout Page
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending enhanced ecommerce checkout data to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Selected Checkout Option
Description | JENTIS Data Layer - Default Dependencies |
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Sending enhanced ecommerce checkout option data to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Order / Purchase
Description | JENTIS Data Layer - Default Dependencies |
---|---|
Sending enhanced ecommerce purchase data to Google Analytics via Measurement Protocol v1. | This tag will create the following data storages (cookies, local or session client side browser storages):
The following default _jts push track calls are required for the default JENTIS GA4 implementation to work out of the box: _jts.push track:
Code example (do not execute or copy paste; for reference only).
ACTIONSCRIPT3
ActionScript Copy |
S2S: Google Optimize
Description | JENTIS Data Layer - Default Dependencies |
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Sending data to Google Analytics in order to connect the data with Google Optimize. | This tag will create the following data storages (cookies, local or session client side browser storages):
There are no default dependencies defined for this tag that are required with the JENTIS data layer. Please use a custom trigger and state or default triggers from JENTIS that match your requirements. |
C2S: Google Analytics Remarketing Tag
Description | JENTIS Data Layer - Default Dependencies |
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Sending a hit of type "event" to Google Analytics via client side third party library. This activates an external application on a users device and hence impacts the data control of your website with according legal aspects. | This tag will create the following data storages (cookies, local or session client side browser storages):
When this tag is activated a Google Analytics event with the category "jentis_remarketing" is tracked. There are no default dependencies defined for this tag that are required with the JENTIS data layer. Please use a custom trigger and state or default triggers from JENTIS that match your requirements. |