Connectivity Release Notes

Tradeers

TraDeers is now available as a full server-side tool.

Google Analytics 4

• Add Enhanced client ID parameter (ecid)

• Add Protected audience enabled parameter (pae)

• Add Cookie Deprecation test parameter (pscdl)

• Add High resolution timestamp parameter (tfd)

• Adjust GCD variable to the latest changes

• Adjust NPA variable to the latest changes

• Improve enhanced conversion parameters with "Build enhanced conversion data" transformation function

Google Ads

• Add UserID parameter

• Adjust GCD variable to the latest changes

• Adjust NPA variable to the latest changes

• Improve enhanced conversion parameters with "Build enhanced conversion data" transformation function

Google Analytics 3

• Adjust GCD variable to the latest changes

Bing Ads / Microsoft Ads

In the stream of each tag, a new URL parameter named "pid" has been introduced, encompassing two placeholders: "ph" for phone number and "em" for email.

Piwik PRO

All server-side tag templates have been enhanced to apply default values in the ec_products array for empty placeholders, as Piwik does not accept placeholders without a value in the array structure.

Trbo

Minor enhancement to trigger logic based on Trbo's architecture.

Kameleoon

Introducing the "Kameleoon Command Queue" tag-template, featuring a solitary placeholder—a guilist containing two values: Command and Value. This facilitates the Client-Side Tag in populating the kameleoonQueue.

Google Floodlight

New placeholder for Floodlight Advertiser ID on Tag level created

Google Ads Dynamic Remarketing

The type of the 'value' parameter in Google Dynamic Remarketing has been changed from a string to a number.

Google Analytics 4

Change behavior to be trigger related.
From now on if multiple events submitted with the same State, but using different triggers this variables will be calculated for each of the triggers

Tik Tok

The Advanced Maching has a "Identify" group which is a collection of variables such as Email, External ID, and Phone Number. These variables are attached to every tag, and they're sent out using the "identify" function. So, whenever you use Advanced Maching, you need to add values and send these specific variables.

Easy Marketing

We've upgraded EasyMarketing by implementing a feature that checks for the URL parameter 'pvid' and stores its value in server-side storage. During conversions, this 'pvid' is retrieved from the server-side storage and appended if it was generated within the last 14 days.

Matomo

We have created two tags named 'Content Impression' and 'Content Interaction.' 'Content Interaction' includes four variables: 'Content Interaction' and 'Content Name' are mandatory, while 'Content Piece' and 'Content Target' are optional. 'Content Impression' consists of three variables: 'Content Name' is mandatory, while 'Content Piece' and 'Content Target' are optional.

LinkedIn

LinkedIn CAPI (Server-Side) is now available as a new tool in ALPHA-Test.

Matomo

We created two tags named content impression and content interaction. 'Content interaction' comprises four variables: content interaction and content name are mandatory, while content piece and content target are optional. 'Content impression' consists of three variables: content name is mandatory, while content piece and content target are optional.

ECONDA

A new placeholder for the home has been established. Within the basic payload, I've encapsulated the new "replace slash" function. This function takes a JSON value, containing both "content" and "home" placeholders. It outputs "Home" if the content is "/", otherwise returning the actual content, such as "/shop_w_sidebar.html" f.e.

ECONDA

We created a new search tag with three placeholders:

• QUERY: Represents the search term entered by the user.

• NUMBEROFHITS: Indicates the total number of search results after applying filters.

• FILTER: Combines both the filter description (e.g., Price from, Price to, size, color) and the filter value (e.g., 30, 60, 38, red).

Piwik PRO

The session hash parameter is now included on every tag within the basic stream, as specified in the documentation. For instance, `sh=1` enables on-demand control of the SessionHash feature, while `sh=0` disables it. If this parameter is omitted, the processing service will default to the current value set in the Privacy tab within global or app settings.

Exactag

The variable "Group Key" (gk) is now integrated in the following tags: Page impression and Onsite Conversion. This variable is a unique identifier to identify an anonymous group of multiple users.

Facebook

We resolved an issue with the 'Custom Event' Client-Side Tag. Instead of utilizing the trackSingle command, we've adjusted it to use the trackSingleCustom command within the fbq() function.

Content Square

Content Square (Client-Side) is now available as a new tool in ALPHA-Test.

Facebook

The placeholder 'content_type' was present more than once in a tag. We have updated the tags to ensure each can only be configured once.

Facebook

We enhanced the tool by converting the tool constants for PII Tracking and Automatic Data Extraction from input fields to checkboxes.

CCM19

Description changed on Internal CCM19 ID.

Google Analytics 4

We modified Custom Dimensions and Custom Metrics for all scopes to be optional placeholders. This means that, from now on, if no value is passed, the Custom Dimension/Custom Metric will no longer be appended to the stream.

Google Analytics 4

We have replaced the static and manual item-index placeholder with an automated retrieval from our internal JENTIS system. As a result, manual configuration is no longer required.

Hubspot

The access_token tool constant description now includes the prefix (DEPRECATED - ).

Google Ads Dynamic Remarketing

Adding product-id's to the gtag was corrupted by using the wrong format. This is now fixed with this update. Please update your preview and publish to take an effect of the changes.

AWIN

We enhanced AWIN by adding a new Client-Side Tag Template for conversions.

Piwik PRO

We modified the tool so that, instead of using a single placeholder for the product category section, we split it into 5 individual placeholders. This creates the correct format required by Piwik Pro in the background. We hope this makes configuring product categories easier for you.

Usercentrics

An issue that could stop tracking when a vendor was not configured with a Usercentrics mapping ID has been resolved.

Google Ads

Change default consent category to Marketing from Statistics

ECONDA

We enhanced the tool by incorporating client-side logic to retrieve campaign parameters such as source, camp, and news. Additionally, we introduced the 'ref' (referrer) parameter and optional campaign data, based on the original client-side implementation by ECONDA.

ECONDA

We fixed a typo in the piReqId property derived from the official ECONDA S2S Documentation. ECONDA has been informed about it and should update their documentation.

Tik Tok

We fixed a malformed JSON issue in the following tag templates: Contact, Download, Subscribe, SubmitForm, ClickButton, which prevented them from accepting data on the provider side.

Borlabs

We updated the CMP-Bridge to be compatible with the latest version, 3.0.0.

Onetrust

We have enhanced the 'Consent Model' property of the CMP-Bridge 'OneTrust' with a new value named 'auto.' When this value is used, the CMP-Bridge automatically retrieves the current consent model and applies the configured one.

Hotjar

We fixed an issue related to passing the user ID to the identify function. When the placeholder is left empty, we now pass the value 'null' as the user ID value, in accordance with Hotjar's official documentation.

Get-GTM-Dalayer-Value (Template Variable)

We created the checkbox labeled 'Disable Dot-Notation.' Activating this checkbox allows direct access to properties containing a '.' in their keys.

CookieYes

The CMP-Bridge "CookieYes" is now available.

Onetrust

We have enhanced the 'Consent Model' property of the CMP-Bridge 'OneTrust' with a new value named 'auto.' When this value is used, the CMP-Bridge automatically retrieves the current consent model and applies the configured one.

TradeTracker

TradeTracker is now available as a new tool in ALPHA-Test.

Get-GTM-Dalayer-Value (Template Variable)

We created the checkbox labeled 'Disable Dot-Notation.' Activating this checkbox allows direct access to properties containing a '.' in their keys.

ECONDA

We have enhanced ECONDA by adding the PI-Request-ID [pIReqId] to the following tag templates: Marker, Target, Add-to-Cart, User Login, User Registration, Onsite Campaign - Seen/Viewed, and Onsite Campaign - Clicked.

AddThis, AdForm AdServer (adformdmp), AdForm DMP Direct Pixel (adform_dmp), Adobe Analytics, Adobe Experience Cloud API, Adtriba, Mapp

Enhanced tool description, tag template descriptions, and tag template labels.

Get-GTM-Dalayer-Value (Template Variable)

We enhanced the property pointer by adding the 'state context' value. By selecting this value, you can retrieve the corresponding value of the state context.

Google Analytics 4

The 8 experimental Navigator User-Agent Variables got updated to cache there values. In this caching process a mistake happened and the information got lost. This has no effect on the "User-Agent" as we only adapted the experimental ones only working in the chrome browser.

Podscribe

Podscribe is now available as a new tool in ALPHA-Test.

Crossengage

Cross Engage can now use the update()-method on the identify-tag.

Piwik PRO

We adapted the Piwik Pro tool to support the session-hash parameter

Onetrust

We adapted the Onetrust bridge to support custom IDs for categories.

Google Analytics 4

The 8 experimental Navigator User-Agent Variables got updated to cache there values. In this caching process a mistake happened and the information got lost. This has no effect on the "User-Agent" as we only adapted the experimental ones only working in the chrome browser.

Criteo

The timestamp provided in the "timestamp" property was in an incorrect format. We have updated it to the correct format: "2021-08-31T14:29:02Z".

Podscribe

In the Tag Edit View, there were originally two placeholders for configuring the User-ID. This has been fixed and reduced to one placeholder.