Matelso is a call tracking and lead communication platform that connects phone calls with web and marketing data. It assigns tracking phone numbers to website visitors (for example via Search & Replace), so inbound calls can be attributed to campaigns, pages, and traffic sources. Call and related web data are stored in matelso and can be forwarded to analytics, ads, CRM, or custom systems through Integrations 2.0. This allows marketing and sales teams to measure phone leads alongside digital channels and automate follow-up workflows after a call.
When a visitor sees a Phone number on page (by Search & Replace), calls it, when the call ends, Matelso fires a POST-Call push to your JENTIS DCP with Call data + Web data + Custom data.
Website script + Search&Replace number
Visitor calls Phone number
Call ends (POST-Call)
Integrations 2.0 Custom Push to JENTIS
Custom analytics tool (e.g.: GA4) tag fired from JENTIS
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