> For the complete documentation index, see [llms.txt](https://docs.jentis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.jentis.com/data-activation/connectors/dymatrix/post-conversion.md). # Post-conversion Dymatrix docs: ### What is Dymatrix (Econda) post-conversion? "A post-conversion takes place when a visitor first visits your online shop via a campaign, but the conversion (i.e. the purchase) does not take place during the current visit but at a later point in time. This happens very often, for example with high-priced products." Please note for post-conversion: * Post-conversion follows the Last-touch attribution: \ Therefore, if a visitor visits your site through a keyword ad, does not make a purchase initially, but returns two days later through another source, e.g, a campaign, and makes a purchase the day after, this post-conversion is attributed to the campaign, not the keyword ad. * The default post-conversion period considered is 30 days. Any conversion after the 30 days will not be credited to the campaign. ### Post-conversion implementation in JENTIS (cookieless) By defaults post-conversion is turned off in the Dymatrix connector in JENTIS. You can find this setting by opening the connector and opening the Optional Constants where there are 2 fields. * "Post-conversion attribution mode": \ Check this toggle on, if you would like to activate this feature. * "Post-conversion list": \ This field contains the default number of days for each source type for the post-conversion. You can modify this list, in case you would like to activate post-conversion for only certain source types, or if you would like to change the 30 day default value for any of them. * Dymatrix sources: Affiliate (affiliate), Campaigns (cp), Cooperation (coop), Display (display), E-Mail (nl), Mobile (mobile), Paid Search (kw), Paid Social (paidsocial), Print (print) and Retargeting (retarget) * Value Format: "affiliate:30,cp:30,coop:30,display:30,nl:30,mobile:30,kw:30,paidsocial:30,print:30,retarget:30" For sources not present on the list, Dymatrix will work as if post-conversion was not turned on. In JENTIS post-conversion does not use cookies to track the visitors' last touchpoint, but instead stores this information in its own storage up to number of days defined. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.jentis.com/data-activation/connectors/dymatrix/post-conversion.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.