# Deep Linking Standard

## DataLayer Standard

After reading the deeplink values from the framework you are using with your SDK, we created a JENTIS standard for passing this information to our system so that JENTIS standards can be applied.

<table><thead><tr><th width="140">Category</th><th width="80" data-type="checkbox">Mandatory</th><th width="236">Property</th><th>Description</th></tr></thead><tbody><tr><td>Link Identity</td><td>true</td><td>deeplink_url</td><td>the full raw deeplink URL (e.g. <code>myapp://product/123?ref=email</code>)</td></tr><tr><td>Link Identity</td><td>false</td><td>deeplink_scheme</td><td>the URI scheme (e.g. <code>myapp://</code>, <code>https://</code> for Universal Links)</td></tr><tr><td>Link Identity</td><td>false</td><td>deeplink_path</td><td>the path component (e.g. <code>/product/123</code>)</td></tr><tr><td>Source &#x26; Attribution</td><td>false</td><td>deeplink_source</td><td>where the link came from (e.g. email, push_notification, sms, qr_code, social)</td></tr><tr><td>Source &#x26; Attribution</td><td>false</td><td>deeplink_medium</td><td>marketing medium (maps well to UTM conventions)</td></tr><tr><td>Source &#x26; Attribution</td><td>false</td><td>deeplink_campaign</td><td>campaign name if applicable</td></tr><tr><td>Source &#x26; Attribution</td><td>false</td><td>deeplink_referrer</td><td>the app or domain that triggered the open</td></tr><tr><td>Context</td><td>false</td><td>deeplink_type</td><td><code>deferred</code> vs <code>direct</code> (deferred = user didn't have the app yet)</td></tr><tr><td>Context</td><td>false</td><td>deeplink_match_type</td><td>how it was resolved: <code>exact</code>, <code>fuzzy</code>, <code>none</code></td></tr><tr><td>Context</td><td>false</td><td>deeplink_target_screen</td><td>the screen/route the app navigated to (e.g. <code>ProductDetailScreen</code>)</td></tr><tr><td>Context</td><td>false</td><td>deeplink_fallback_triggered</td><td><code>true/false</code> if the fallback URL was used instead</td></tr></tbody></table>

Here is an example data layer command:

### iOS Implementation:

```
TrackingService.shared.push([
  "track": "deeplink_opened",
  "deeplink_url": "myapp://product/123",
  "deeplink_scheme": "myapp://",
  "deeplink_path": "/product/123",
  "deeplink_source": "push_notification",
  "deeplink_campaign": "spring_sale_2026",
  "deeplink_type": "direct",
  "deeplink_target_screen": "ProductDetailScreen",
  "deeplink_fallback_triggered": false
])

try await TrackingService.shared.submit()
```

### Android Implementation:

```
val data= listOf(
  mapOf(
    "track" to "deeplink_opened",
    "deeplink_url" to "myapp://product/123",
    "deeplink_scheme" to "myapp://",
    "deeplink_path" to "/product/123",
    "deeplink_source" to "push_notification",
    "deeplink_campaign" to "spring_sale_2026",
    "deeplink_type" to "direct",
    "deeplink_target_screen" to "ProductDetailScreen",
    "deeplink_fallback_triggered" to false
  )
)

JentisTrackService.getInstance().push(data)
JentisTrackService.getInstance().submit()
```

## Coding Example

It is very important, when choosing a technology, that it is able to read URL parameters so this information can be passed to the JENTIS DataLayer — for example, to include them in a pageview request.

But how can these parameters be read?

We have created a code example (Server-Side Variable) that demonstrates how to read URL parameters:

```javascript
async function app_install_referrer_gclid() {
    let oEvent;
    let propertyKey = "deeplink_url"; // property-key tracked from APP-SDK
    let urlParameterKey = "gclid"; // URL-Parameter to look for
    let propertyValue = "";

    for (let i = 0; i < this.package.documents.length; i++) {
        if (this.package.documents[i].documentType === "event") {
            oEvent = this.package.documents[i];
            break;
        }
    }

    if (typeof oEvent !== "undefined" &&
        typeof oEvent.property !== "undefined" &&
        typeof oEvent.property[propertyKey] !== "undefined") {
        propertyValue = oEvent.property[propertyKey];
    }

    if(propertyValue) {
      const params = new URLSearchParams(propertyValue);
      if (params.has(urlParameterKey)) {
        return params.get(urlParameterKey);
      }
    }
  
    return "";
}
```


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