Deep Linking Standard

DataLayer Standard

After reading the deeplink values from the framework you are using with your SDK, we created a JENTIS standard for passing this information to our system so that JENTIS standards can be applied.

Category	Mandatory	Property	Description
Link Identity		deeplink_url	the full raw deeplink URL (e.g. myapp://product/123?ref=email)
Link Identity		deeplink_scheme	the URI scheme (e.g. myapp://, https:// for Universal Links)
Link Identity		deeplink_path	the path component (e.g. /product/123)
Source & Attribution		deeplink_source	where the link came from (e.g. email, push_notification, sms, qr_code, social)
Source & Attribution		deeplink_medium	marketing medium (maps well to UTM conventions)
Source & Attribution		deeplink_campaign	campaign name if applicable
Source & Attribution		deeplink_referrer	the app or domain that triggered the open
Context		deeplink_type	deferred vs direct (deferred = user didn't have the app yet)
Context		deeplink_match_type	how it was resolved: exact, fuzzy, none
Context		deeplink_target_screen	the screen/route the app navigated to (e.g. ProductDetailScreen)
Context		deeplink_fallback_triggered	true/false if the fallback URL was used instead

Here is an example data layer command:

iOS Implementation:

TrackingService.shared.push([
  "track": "deeplink_opened",
  "deeplink_url": "myapp://product/123",
  "deeplink_scheme": "myapp://",
  "deeplink_path": "/product/123",
  "deeplink_source": "push_notification",
  "deeplink_campaign": "spring_sale_2026",
  "deeplink_type": "direct",
  "deeplink_target_screen": "ProductDetailScreen",
  "deeplink_fallback_triggered": false
])

try await TrackingService.shared.submit()

Android Implementation:

val data= listOf(
  mapOf(
    "track" to "deeplink_opened",
    "deeplink_url" to "myapp://product/123",
    "deeplink_scheme" to "myapp://",
    "deeplink_path" to "/product/123",
    "deeplink_source" to "push_notification",
    "deeplink_campaign" to "spring_sale_2026",
    "deeplink_type" to "direct",
    "deeplink_target_screen" to "ProductDetailScreen",
    "deeplink_fallback_triggered" to false
  )
)

JentisTrackService.getInstance().push(data)
JentisTrackService.getInstance().submit()

Coding Example

It is very important, when choosing a technology, that it is able to read URL parameters so this information can be passed to the JENTIS DataLayer — for example, to include them in a pageview request.

But how can these parameters be read?

We have created a code example (Server-Side Variable) that demonstrates how to read URL parameters:

async function app_install_referrer_gclid() {
    let oEvent;
    let propertyKey = "deeplink_url"; // property-key tracked from APP-SDK
    let urlParameterKey = "gclid"; // URL-Parameter to look for
    let propertyValue = "";

    for (let i = 0; i < this.package.documents.length; i++) {
        if (this.package.documents[i].documentType === "event") {
            oEvent = this.package.documents[i];
            break;
        }
    }

    if (typeof oEvent !== "undefined" &&
        typeof oEvent.property !== "undefined" &&
        typeof oEvent.property[propertyKey] !== "undefined") {
        propertyValue = oEvent.property[propertyKey];
    }

    if(propertyValue) {
      const params = new URLSearchParams(propertyValue);
      if (params.has(urlParameterKey)) {
        return params.get(urlParameterKey);
      }
    }
  
    return "";
}